• I operate a business.  It can be a business of any size and at any stage of development, as long as you’re past the “ideation” phase.
  • I’m taking a risk. You could be risking your money, resources, reputation, time, or all of the above. But it’s a risk you believe in.
  • I’m making—or on the path to—making money. Money doesn’t have to be the primary reason you do what you do, but if you don’t intend to make a profit, then you have a hobby, not a business.